Social Media Management That
Delivers Better Business Outcomes

Beliefs. Behavior. Outcomes. We influence all three by combining social media management with core digital marketing disciplines.

Initially, that involves developing audience personas that correspond to each social media management platform. We align those with broader communications objectives to ensure messaging stays on brand and remains relevant.

Then, we do the heavy lifting of content marketing to keep our communities engaged. Writers and editors work hand-in-hand with SEO and online reputation management specialists to make sure each piece is optimized for enhanced visibility across the digital spectrum.

Our editorial work has been featured in national publications ranging from Adweek to Communication Arts to local business journals in Seattle and Orange County. However, success isn’t about what you did. It's about what happened. If you’re looking for the professsionals with the data-driven insights to answer that question, you found them.

Let’s talk.

 

Establish Thought Leadership

Content Marketing

Blogs

Infographics

E-books

White papers

Native advertising

Collateral

CMS updates

Web UI/UX

Public Relations

Social media

Content curation

Sponsored posts

Press releases

Articles

Crisis response

Issues & advocacy

Virtual media tours

Speaker programs

Build Trust

Measure Everything

Reputation Marketing

Keyword research

SERP analysis

On-page SEO

Link development

Content Development

Paid search

Email marketing

Rank Position Reports

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Social Media Management That
Delivers Better Business Outcomes

Beliefs. Behavior. Outcomes. Combining our expertise in social media management with core digital marketing disciplines, The Shepherd Group creates the deep level of engagement needed to establish a brand as a center of influence.

That process starts with customized follower and buyer personas for each social media management platform. We align those with communications objectives to ensure messaging stays on brand and remains relevant.

Content marketing strategies anchor our communities of interest. Writers and editors work hand-in-hand with SEO and online reputation management specialists to make sure each piece is effectively optimized for enhanced visibility across the online and social media spectrum. 

Our client editorial work has been featured in national publications ranging from Adweek to Communication Arts to local business journals in Seattle and Orange County. However, success isn’t about what you did. It's about what happened. If you’re looking for the professsionals with the data-driven insights to answer that question, you found them.

Let’s talk.

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CONTENT MARKETING

Blogs
Infographics
Native Advertising
White papers
E-books
Collateral
CMS Updates
Online UI/UX

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PUBLIC RELATIONS

Press releases
Articles
Crisis response
Issues & Advocacy
Virtual media tours
Video news releases
Photo ops
Speaker support

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REPUTATION MARKETING

Keyword research
SERP analysis
On-page SEO
Link development
Content Development
Paid search
Email marketing
Rank Position Reports

To learn more, click here.