Shepherd Group White Logo

Our Journey​

We are a data-driven digital marketing and public relations agency that launched over 25 years ago in Seattle. Back then, we were a small, but mighty team of writers, graphic designers, and production folks. As the world over time became progressively more digital, so did we.

If Scaling Was Easy,
You Wouldn’t Need Us.

The marketing ecosystem is complex, even more so now because of the proliferation of new technologies and platforms that require more content and technical sophistication to manage. We have the expertise needed to make sure your messaging does not get lost.

Leadership

Managing Partner Michael Shepherd is a former journalist who took his passion for finding the ‘why?’ and became a trusted advisor to the C-Suite. Because of his experience as a corporate director, he is often asked to share his perspectives on brand and corporate communications with boards and senior management teams.

The award-winning practitioner has created and implemented multi-year programs for major brands during his 30-plus-year career, including Alaska Airlines, Association of Corporate Growth (ACG) AT&T, Bank of America, Westin and large nonprofits such as The Salvation Army and Rescue Missions. His clients have also included WPP and Omnicom-owned agencies in Seattle and Atlanta.

Michael is a former adjunct marketing professor at Seattle University as well as the University of Washington, where he graduated with a degree in international business studies. 

Leadership

Managing Partner Michael Shepherd is a former journalist who took his passion for finding the ‘why?’ and became a trusted advisor to the C-Suite. Because of his experience as a corporate director, he is often asked to share his perspectives on brand and corporate communications with boards and senior management teams.

The award-winning practitioner has created and implemented multi-year programs for major brands during his 30-plus-year career, including Alaska Airlines, Association of Corporate Growth (ACG) AT&T, Bank of America, Westin and large nonprofits such as The Salvation Army and Rescue Missions. His clients have also included WPP and Omnicom-owned agencies in Seattle and Atlanta.

Michael is a former adjunct marketing professor at Seattle University as well as the University of Washington, where he graduated with a degree in international business studies.

The Team

We are a group of PR professionals, copywriters, graphic and web designers, social media community managers, and SEO/search specialists. While we prefer in-person collaboration whenever possible, we went hybrid years ago, long before work-from-home became part of the corporate lexicon. Work-life balance is part of our ethos. We don’t just talk about it. We live it.

The Team

We are a group of PR professionals, copywriters, graphic and web designers, social media community managers, and SEO/search specialists. While we prefer in-person collaboration whenever possible, we went hybrid years ago, long before work-from-home became part of the corporate lexicon. Work-life balance is part of our ethos. We don’t just talk about it. We live it.

Our Process

A disciplined, step-by-step approach to finding your competitive advantage and translating that into campaigns that move the needle.
Armed with the insights we gain through qualitative and quantitative research, including a multi-step brand audit, you receive a thorough analysis of your current situation and a plan to put you on the path for success.
Hope is not a strategy. Nor are disconnected data points. Our research team takes aggregated research data and breaks it down to show you where the opportunities lie and how to seize them.
Develop deeper and more meaningful connections with your customers and prospects through digital, print, and video content that’s on-brand and adaptable for all platforms.
Audiences expect to receive branded communications across multiple devices today. We make sure your content is responsive to accommodate those format differences, whether it’s on the desktop, phone, or tablet.
Our CRM/marketing automation platform manages workflow and tracks your KPIs. This avoids data silos that develop when email, web, social and PR are not integrated within the tech stack.

Industry Experience

You need an agency partner who is not only an expert at marketing, but has experience across a range of industry clusters, including those in which you may have customers.

Corporate
Finance

Tech

Manufacturing

Healthcare

Associations

Nonprofits