There Are Many Paths to the Top.

The marketing ecosystem is complex, even more so now because of the proliferation of new technologies and platforms that require more content and technical sophistication to manage. We have the expertise needed to make sure your messaging does not get lost.

You Don’t Have to Take Them All.

You Don’t Have to
Take Them All.

Digital Marketing

Unmatched in ability to scale, interactivity, and tracking, digital execution is core to any successful campaign today.

Content
Marketing

Shepherd writers, graphic designers, video editors and website programmers design compelling content for every touchpoint between your brand and your market. Digital, print, video, or audio– we cover it all.

Email
Marketing

Robust graphics, powerful headlines combine to deliver messaging that breaks through the clutter and keeps your audience from hitting the delete button.

SEO/Search

Keyword analysis anchors our SEO and search engine marketing initiatives. We sort through the most frequently searched terms to determine what it takes to rank and develop strategy and content accordingly.

Web Design

Our programmers are expert in both UX and UI, partnering with the design team to build robust sites that capture your brand’s unique value proposition and drive more traffic.

Public Relations

Brands may be launched and cultivated by companies, but their success is ultimately determined by stakeholders outside of management’s control. The art and science of managing those relationships falls to our public relations group. Dedicated practice areas at The Shepherd Group include:

Crisis
Communications

It is not IF a brand will face a crisis, but WHEN. As a firm founded by a former journalist, we understand how to guide our clients through the storms of public opinion and rebuild the trust that may have been shaken during the tempest.

Earned Media

Tougher than ever to generate following the digital disruption of newsrooms and massive decline in resources, the value of third-party media exposure has never been greater. We use data and relevant outside sources to ensure that our pitches carry the substance reporters and editors expect.

Issues & Advocacy

Public policy decisions revolve around stakeholder agendas. Shepherd coordinates the quantitative and qualitative research that informs messaging, then develops content aimed at educating staff, key policy makers and advisory groups. Deliverables include position papers, briefing packets and informative audio/visual presentations.

Employee
Communications

Do you have a mission, vision, and value statement that reflects the company you are today – or, the one you used to be? Are you getting the engagement and traction needed to advance company goals? Our team can help you audit what’s working and what isn’t, along with developing a blueprint for future success.

Investor Relations

Strict compliance and regulatory requirements require specialized expertise in financial communications. We have it. Our team produces everything from earnings releases to annual reports as well as customized investor communications.