Brand Matters

We’ve been fortunate to partner with a number of great brands over our 25-year history as a public relations firm in Seattle and Orange County. We’ve learned a lot from them and they from us.

People want to know what makes us tick - and, occasionally, what ticks us off. Whether it’s a new trend in marketing or an emerging communications issue that touches a public relations firm like Shepherd, we cover it all in our blog Brand Matters. Follow us!

The OC Register’s Big Bet

by Michael Shepherd, President & CEO Southern California has become a testing ground for one of the boldest publishing experiments in the last 25 years. Can a once proud newspaper regain the form – and, from an investor perspective, the profitability – it enjoyed before the industry started its long, seemingly irreversible circulation and revenue…

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Entering the Blogosphere

by Michael Shepherd, President & CEO Well, I’ve done it. Finally. After years of hiding behind the shopworn “shoemaker’s kids…” excuse for not starting a blog, I’ve sucked it up and decided to man up. With this post, I am now officially become part of the blogosphere (I can hear the yawns from here). To…

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B2B Digital Marketing Misses

Well over a decade ago I attended a marketing communications workshop in San Francisco that promised to educate all practitioners ...

How Your PR Skills Are Being Re-Packaged and Sold by Ad Pros

by Michael Shepherd, Managing Partner Your marketing people are probably wearing you out these days with their constant references to ...

A Brand Worthy of Admiration

Would you rather be rich or famous? How about most admired? There’s a bank that can make a compelling case ...

How Kleiner Perkins Can Prevail in the Court of Public Opinion

As the dirty laundry piles up in the San Francisco courtroom where blue chip VC firm Kleiner Perkins Caufield & ...

Anchor Away: A PR Prescription for NBC’s Brian Williams

One of the rules most parents instill in their children is to always tell the truth. Because nobody is perfect, ...

The Hole in Healthcare Marketing

Say what you will about the pros and cons of the Affordable Care Act (ACA) – and as we know, ...

A Penney for Your Thoughts

by Michael Shepherd, President & CEO What’s old is new – at least at venerable retailer J.C. Penney Co. Less ...

The OC Register’s Big Bet

by Michael Shepherd, President & CEO Southern California has become a testing ground for one of the boldest publishing experiments ...

Entering the Blogosphere

by Michael Shepherd, President & CEO Well, I’ve done it. Finally. After years of hiding behind the shopworn “shoemaker’s kids…” ...