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Why Your Brand Needs to Come Clean with a New Generation of Buyers

One of the things that makes us better problem solvers is the diversity of thought and perspectives that we bring ...

Will Marketers Pass the COVID-19 Test?

Slash and burn is well underway in corporate marketing departments worldwide, as CMOs clear out old growth initiatives and replace ...
Parachute

Packing Your Brand Parachute

Now that all but the most contrarian or delusional have resigned themselves to the fact that business in 2020 looks ...

Why the Media Just Isn’t That Into You

Good press. Everybody in this post COVID-19 world wants it, from the president of the United States to CEOs, as ...

Finding Your Way Through Today’s Newspaper Jungle

Perhaps lost amid the news that rolled across your electronic and office desktop last week was the announcement that 163-year-old ...

How the Multiplier Effect Works in PR

One of the things I enjoy most about my job is finding out how our communications create customer value. At ...