Why Your Brand Needs to Come Clean with a New Generation of Buyers
By Michael Shepherd |
One of the things that makes us better problem solvers is the diversity of thought and perspectives that we bring ...
Will Marketers Pass the COVID-19 Test?
By Michael Shepherd |
Slash and burn is well underway in corporate marketing departments worldwide, as CMOs clear out old growth initiatives and replace ...
Packing Your Brand Parachute
By Michael Shepherd |
Now that all but the most contrarian or delusional have resigned themselves to the fact that business in 2020 looks ...
Why the Media Just Isn’t That Into You
By Michael Shepherd |
Good press. Everybody in this post COVID-19 world wants it, from the president of the United States to CEOs, as ...
Finding Your Way Through Today’s Newspaper Jungle
By Michael Shepherd |
Perhaps lost amid the news that rolled across your electronic and office desktop last week was the announcement that 163-year-old ...
How the Multiplier Effect Works in PR
By Michael Shepherd |
One of the things I enjoy most about my job is finding out how our communications create customer value. At ...