Strengthen Your PR | The Shepherd Group

Strengthen Your PR

Finding Your Way Through Today’s Newspaper Jungle

By Michael Shepherd | Feb 28, 2020

How the Multiplier Effect Works in PR

By Michael Shepherd | Feb 14, 2020

Brand Value: Buy It or Earn It?

By Michael Shepherd | Jan 22, 2020

The Question That Makes Every Communicator Squirm

By Michael Shepherd | Dec 18, 2019

Working with Journalists – How to Get Your First Pitch Read

By Michael Shepherd | Jun 22, 2018

A PR Primer for Agency Rookies

By Michael Shepherd | Oct 8, 2017

How Your PR Skills Are Being Re-Packaged and Sold by Ad Pros

By Michael Shepherd | Mar 6, 2016