Our Point-of-View

Anchor Away: A PR Prescription for NBC’s Brian Williams

One of the rules most parents instill in their children is to always tell the truth. Because nobody is perfect, however, most of us have tested this rule and discovered – painfully – what happens when it’s violated. Brian Williams, the now former managing editor for NBC News, apparently didn’t learn from such an experience. And…

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The Hole in Healthcare Marketing

Say what you will about the pros and cons of the Affordable Care Act (ACA) – and as we know, there’s no shortage of opinions on either side – there’s one thing on which almost everybody agrees: healthcare access and delivery will never be the same. The impact on marketing departments will be equally profound, which…

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A Penney for Your Thoughts

by Michael Shepherd, President & CEO What’s old is new – at least at venerable retailer J.C. Penney Co. Less than a year and a half after the much-hyped hire of Apple retail guru Ron Johnson, the Penney board did an about-face this week and uninstalled him as CEO. His successor? The man he replaced: Myron (Mike)…

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The OC Register’s Big Bet

by Michael Shepherd, President & CEO Southern California has become a testing ground for one of the boldest publishing experiments in the last 25 years. Can a once proud newspaper regain the form – and, from an investor perspective, the profitability – it enjoyed before the industry started its long, seemingly irreversible circulation and revenue…

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Entering the Blogosphere

by Michael Shepherd, President & CEO Well, I’ve done it. Finally. After years of hiding behind the shopworn “shoemaker’s kids…” excuse for not starting a blog, I’ve sucked it up and decided to man up. With this post, I am now officially become part of the blogosphere (I can hear the yawns from here). To…

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Top 5 B2B Digital Marketing Misses

Well over a decade ago I attended a marketing communications workshop in San Francisco that promised to educate all practitioners ...

How Your PR Skills Are Being Re-Packaged and Sold by Ad Pros

by Michael Shepherd, Managing Partner Your marketing people are probably wearing you out these days with their constant references to ...

A Brand Worthy of Admiration

Would you rather be rich or famous? How about most admired? There’s a bank that can make a compelling case ...

How Kleiner Perkins Can Prevail in the Court of Public Opinion

As the dirty laundry piles up in the San Francisco courtroom where blue chip VC firm Kleiner Perkins Caufield & ...

Anchor Away: A PR Prescription for NBC’s Brian Williams

One of the rules most parents instill in their children is to always tell the truth. Because nobody is perfect, ...

The Hole in Healthcare Marketing

Say what you will about the pros and cons of the Affordable Care Act (ACA) – and as we know, ...

A Penney for Your Thoughts

by Michael Shepherd, President & CEO What’s old is new – at least at venerable retailer J.C. Penney Co. Less ...

The OC Register’s Big Bet

by Michael Shepherd, President & CEO Southern California has become a testing ground for one of the boldest publishing experiments ...

Entering the Blogosphere

by Michael Shepherd, President & CEO Well, I’ve done it. Finally. After years of hiding behind the shopworn “shoemaker’s kids…” ...