Our Journey
If Scaling Was Easy,
You Wouldn’t Need Us.
				Leadership
Managing Partner Michael Shepherd is a former journalist who took his passion for finding the ‘why?’ and became a trusted advisor to the C-Suite. Because of his experience as a corporate director, he is often asked to share his perspectives on brand and corporate communications with boards and senior management teams.
The award-winning practitioner has created and implemented multi-year programs for major brands during his 30-plus-year career, including Alaska Airlines, Association of Corporate Growth (ACG) AT&T, Bank of America, Westin and large nonprofits such as The Salvation Army and Rescue Missions. His clients have also included WPP and Omnicom-owned agencies in Seattle and Atlanta.
Michael is a former adjunct marketing professor at Seattle University as well as the University of Washington, where he graduated with a degree in international business studies.
Leadership
Managing Partner Michael Shepherd is a former journalist who took his passion for finding the ‘why?’ and became a trusted advisor to the C-Suite. Because of his experience as a corporate director, he is often asked to share his perspectives on brand and corporate communications with boards and senior management teams.
The award-winning practitioner has created and implemented multi-year programs for major brands during his 30-plus-year career, including Alaska Airlines, Association of Corporate Growth (ACG) AT&T, Bank of America, Westin and large nonprofits such as The Salvation Army and Rescue Missions. His clients have also included WPP and Omnicom-owned agencies in Seattle and Atlanta.
Michael is a former adjunct marketing professor at Seattle University as well as the University of Washington, where he graduated with a degree in international business studies.
The Team
 
															 
															The Team
Our Process
													
															
								
														
												                            Discovery
                   Discovery 
					
					
													
															
								
														
												                            Strategy
                   Strategy 
					
					Hope is not a strategy. Nor are disconnected data points. Our research team takes aggregated research data and breaks it down to show you where the opportunities lie and how to seize them.
													
															
								
														
												                            Content Creation
                   Content Creation 
					
					Develop deeper and more meaningful connections with your customers and prospects through digital, print, and video content that’s on-brand and adaptable for all platforms.
													
															
								
														
												                            Alignment
                   Alignment 
					
					
													
															
								
														
												                            Measurement
                   Measurement 
					
					Industry Experience
 
															Corporate
Finance
				 
															Tech
 
															Manufacturing
 
															Healthcare
 
															Associations
 
															Nonprofits










