(949) 798-5595michael@theshepherdgroup.com
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(949) 798-5595michael@theshepherdgroup.com

Will Shoppers And Developers Adapt to Proximity Marketing In-Store?

Courtesy of Brandon R. Johnson, Designer, Toptal Engineering Blog

A recent Google survey states that a staggering 80 percent of shoppers are using smartphones to make purchasing decisions. Retailers and start-ups have taken notice, and the concepts of mobile location analytics and proximity marketing are emerging out of that.  Read more:

 

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