Public Relations

Client: PAC Worldwide
Content: Press Release
Purpose: Industry Leadership Initiative

PAC Worldwide Adds Key Piece to the Sustainable Packaging Puzzle:
Company to Launch “Rethink” Campaign

(SEATTLE, WA) – Reduce. Reuse. Recycle. Rethink. That’s the new mantra at PAC Worldwide, as the flexible protective packaging leader adds a fourth strategic pillar to the three “R’s of environmental sustainability. And, to introduce its new 4-square model, the company is embarking on a major outreach initiative with employees, customers, vendors and related partners across its global supply chain.

The impetus for PAC’s “Rethink Sustainability” program comes from increasing evidence that shows stakeholders across the spectrum struggling with how best to manage sustainability. While most embrace its virtues, dealing with the complexities of implementation continue to pose stiff challenges. Variances in definition and universally agreed upon metrics, operational constraints, and market dynamics are among the hurdles companies face.

Consumer recycling rates for both paper and plastics remain stubbornly low, as has overall demand for more expensive post-recycled product used in the manufacturing process. Economics certainly factor into the equation, but so do education and belief systems about sustainable outcomes - some of which are rooted in perceptions that aren’t always supported by facts. Add the exponential growth of e-commerce and single-use packaging to the mix, and it’s apparent that the need for new insights and ideas for advancing sustainability have never been greater.

PAC Worldwide plans to be a catalyst for that collective discussion. Through a series of “Renewable Roundtables,” management is bringing together professionals across its packaging eco-system in an effort to discover and share best practices, better understand challenges and solutions, as well as establish realistic goals based on financial and operating constraints.

Jim Boshaw, PAC Worldwide President & CEO, recognizes there are no easy answers. “When you’re dealing with an issue of this magnitude, no single company - regardless of size - has the ultimate solution. It takes a coordinated response to achieve impact on a global scale. Because of our company infrastructure and the network of suppliers with whom we partner, we have the opportunity - and responsibility - to help facilitate those discussions.”

In addition to company-sponsored Renewable Roundtables, PAC is supporting the “Rethink Sustainability” campaign by curating and publishing key research findings, spotlighting innovative company initiatives, and increasing advocacy and awareness through industry groups such as the Association for Plastic Recyclers (APR). PAC is recognized as an APR Recycling Demand Champion, thanks to its commitment to utilize post-consumer resin in its “work in process” (WIP) durable goods.

About PAC Worldwide

Founded in 1975, PAC Worldwide Corporation has been a leader and innovator in development, manufacturing and automation of premium packaging solutions. The privately-owned company employs more than 1,200 team members through operations in the U.S., Mexico and Malaysia.

Client: Rolex South Coast Plaza
Content: Media Advisory
Purpose: Reporter, Photographer Briefing

Man and Timepiece that Survived World’s Deepest Underwater Dive to
Appear at Rolex South Coast Plaza

Event Commemorates 50th Anniversary of Historic Feat

(COSTA MESA, CA) – Retired US Navy Captain Don Walsh is one of only two people in history to have descended to the earth’s deepest ocean floor. Only one very special timepiece can make that claim. On Friday, January 22 at 11 am, people across southern California have an exclusive opportunity to see both.

Rolex South Coast Plaza will host a celebration of the historic 1960 exploration known as the “Deepest Dive.” Company executives and officials will gather to pay tribute to Capt. Walsh and unveil – for the first time ever in public – the authentic Rolex Deepsea timepiece that survived the nearly 36,000-foot descent inside the submersible bathyscaph TRIESTE piloted by the naval officer.

The public is welcome to visit the store throughout the day, and pictures and autographs will be permitted. Once inside, guests can meet Capt. Walsh and view the prototype Rolex watch that managed to survive a crushing 8 tons of pressure per square inch as it plunged to depths of the Mariana Trench – more than 7 miles beneath the ocean’s surface. The steel-encased timepiece made the dive strapped to the outside of the bathyscaph.

The event commemorates a trip that revealed the existence of marine life at depths many in the scientific community then considered impossible. Underscoring the degree of difficulty and risk, a dive of that scope has never been attempted or achieved since.

A third-generation prototype designed exclusively for the dive, the Deepsea Special represents one of the crown jewels in the pantheon of legendary Rolex diving watches. It secured its place in history when, Jacques Piccard, the Swiss engineer who, along with his father, Auguste, designed the TRIESTE, sent a telegram in 1960 saying, “Happy to announce that your watch works as well at 11,000 metres as it does on the surface.”

In addition to the famed timepiece, visitors that day can also view several other rare Rolex diving watches. The display includes watches from the Submariner and Sea-Dweller collections, as well as the new generation Rolex Deepsea timepiece.

“What Captain Walsh, Mr. Piccard and the Rolex team accomplished 50 years ago stands as a seminal moment in the history of deep sea scientific exploration,” said Terry Weiner, Rolex South Coast Plaza President & CEO. “We are thrilled to host and pay tribute to their magnificent achievement, and hope our many guests will take advantage of this truly rare opportunity to not only meet them, but see what their contribution inspired.”