(949) 798-5595michael@theshepherdgroup.com
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(949) 798-5595michael@theshepherdgroup.com

SHEPHERD Blog

How Consumers Watch and Share Videos

Social media users are flocking to video, but do marketers understand why they watch? Zoe Dowling of Focus Vision shares results from her company’s research into why users watch and share. Consumers prefer to interact with video versus text or static images. Just look at social media flocking to GIFs, Snapchat and live streaming on…

How to Leverage Social Media In 2018: A Video Marketing Guide for Brands

As social media continues to dominate the focus of most company’s marketing focus and media budget, now would be the perfect time to review what works best on each platform. Clearly, video will dominate for the foreseeable future, despite the increasing focus on artificial intelligence, blockchain, and cryptocurrencies. Yes, these technologies will revolutionize marketing, but…

Using FOMO to Beat Your Competition

It’s a real and paralyzing psychological state of mind that drives much of what your customers think, buy and do. And for that matter, you too! Consumers and humans in general are often in a state of frenzy, taken down by the fear of missing out on something someone else has, is doing, is experiencing,…

The CMO’s guide to AI’s marketing impact for 2018

Given the rate of Artificial Intelligence dollars flowing into R&D — more than $30 billion a year — I think it’s safe to say we’ll be looking at a proliferation of AI-based tools in the very near future. It’s entirely possible that we’ll see this same volume of AI tech with applications in marketing in…

How to Produce Content That Doubles Your Sales Funnel Conversion Rate

Are you producing irresistible content for your audience? I hope so, because the truth is, there seems to be no other way. It doesn’t matter whether you’re doing paid ads or standing on the shoulders of influencers, content is still the key to success online. However, somewhere along the way, content lost its appeal in…

Is ‘Color Theory’ An Effective Marketing Tool?

Branding and color have a particularly symbiotic relationship when it comes to the marketing and communications industry. Their relationship extends far beyond communications, and well into consumer habits. Actually, it goes even further. Color psychology is important to understand and utilize in your marketing efforts, especially because neuroscience says humans may be hardwired for certain…

5 Tips for Influencer Marketing During the Holiday Season

Believe it or not, it’s beginning to look a lot like … the 2017 holiday season! The upcoming festivities present a huge opportunity to connect and engage with social-media-savvy shoppers without having to shell out all of your silver and gold. In fact, studies show that influencer marketing campaigns, on average, earn $6.85 in earned…

The Most Overlooked Aspect of Your Videos (and 5 Ways to Improve It)

Pop quiz: What is the most overlooked and under-appreciated aspect of filmmaking? If you ask Andrew Whipp, the Emmy-award-winning senior creative & editor at Green Buzz Agency, he’ll tell you it’s sound. “It’s been said many times: An audience can get used to mediocre cinematography but no one can sit through a piece with bad…

Four Ways that Marketing Can Supercharge Sales Enablement

It wasn’t too long ago that, when we spoke of “sales enablement,” we would be considering the corporate credit card, rounds of golf and lavish dinners. Swashbuckling sales executives of the past were expected to exude confidence and to offer encyclopedic knowledge on their company’s products and solutions, but not much else. Today, the B2B…

The Three Things Keeping Your Business From Video Marketing And How To Get Past Them

The hardest part of video marketing is getting started, but don’t let your doubts keep you from reaching your audience. Here are some of the most common worries keeping businesses from video marketing and how to conquer them. 1. I’m not funny or creative Here’s a secret — not every brand has to be funny…

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