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Hoops and the High Cost of Freedom
November 13, 2019
Is Your Brand Aging Beautifully or Badly?
October 17, 2019
It’s Time for New Accounting Rules on Brand
September 6, 2019
Is Facebook Too Big to Care?
August 29, 2019
How Big is the Difference Between B2B and B2C Marketing?
February 8, 2019
What Every Company Needs in its Digital Marketing Toolkit
January 31, 2019
How to Get the Most Out of Your Marketing Agency
January 14, 2019
Giving Your Brand a Voice – Literally
November 21, 2018
Metrics That Matter – Part III
November 1, 2018
Top 5 B2B Digital Marketing Misses
May 8, 2016
Well over a decade ago I attended a marketing communications workshop in San Francisco that promised to educate all practitioners ...
How Your PR Skills Are Being Re-Packaged and Sold by Ad Pros
Mar 6, 2016
by Michael Shepherd, Managing Partner Your marketing people are probably wearing you out these days with their constant references to ...
A Brand Worthy of Admiration
Feb 23, 2016
Would you rather be rich or famous? How about most admired? There’s a bank that can make a compelling case ...
How Kleiner Perkins Can Prevail in the Court of Public Opinion
Mar 8, 2015
As the dirty laundry piles up in the San Francisco courtroom where blue chip VC firm Kleiner Perkins Caufield & ...
Anchor Away: A PR Prescription for NBC’s Brian Williams
Feb 19, 2015
One of the rules most parents instill in their children is to always tell the truth. Because nobody is perfect, ...
The Hole in Healthcare Marketing
Dec 9, 2014
Say what you will about the pros and cons of the Affordable Care Act (ACA) – and as we know, ...
A Penney for Your Thoughts
Apr 11, 2013
by Michael Shepherd, President & CEO What’s old is new – at least at venerable retailer J.C. Penney Co. Less ...
The OC Register’s Big Bet
Feb 2, 2013
by Michael Shepherd, President & CEO Southern California has become a testing ground for one of the boldest publishing experiments ...
Entering the Blogosphere
Jan 25, 2013
by Michael Shepherd, President & CEO Well, I’ve done it. Finally. After years of hiding behind the shopworn “shoemaker’s kids…” ...